Montana International Digital Strategy
Example: Content Development
Search Engine Optimization
Keyword Optimization
Our analysis determined an estimated 2,000 monthly searches in area surrounding Grand Island for event related searches.
Further analysis can be completed for Sports Leagues and any other ventures.
Keywords being searched by customers are fairly consistent for the special event industry which was helpful in identifying our options. Search volume for these keywords will be better predicted with Google Search Console data.
Example Keyword Research Data
Google My Business
Google My Business profile needs to be created and verified. From there we will add business info, categories, and URL tracking to properly measure traffic from search.
NAP: Beaver Island State Park Bogeys
FAQ: Slow rollout of user placed FAQ’s
Google Reviews: Encourage, URL
Google Posts: Google post content creation plan
Local Listings
Cheddar will submit/optimize local listings:
Google My Business Facebook, LinkedIn, Yellowpages.com, elp, Local.com, WhitePages.com, Manta, SuperPages, MerchantCircle, Yellowbook.com, Yahoo Local, Mapquest, DexKnows, BBB.org ect.
Technical Optimization
Schema Markup
Local business schema markup for each entity
Schema markup is code (semantic vocabulary) for your site that helps the search engines return more informative results for users.
FAQ Schema Markup for each entity
Link Building
Related industry links would greatly benefit the new domains
Ex: Link each property to https://parks.ny.gov/parks/beaverisland/details.aspx (89 DA)
Content Development
Content Guidelines
Example target persona and brand voice